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Retail

Mixed-use development

Mixed-use:

  1. Policies
    Mixed-use retail or services on ground floor with housing on upper floors Retail must be on ground floor on all facades facing primary and secondary streets
  2. Design:
    • 3-6 stories high, one story additional emphasis on corners
    • Build-to-line is 0 feet unless a cafe or restaurant and then it is 4 feet
    • Ground floor is on grade to meet ADA standards
    • Shop width is 12-36 feet and 60 feet deep, maximize number of entrance doors
    • Multi-family or low-rise courtyard housing is suggested

Entertainment:

  1. Policies:
    • Festival Plaza, large floorplate use: examples are movie theaters, supermarkets, and large-scale retailers
    • Largest floorplates between Spring and Williams Street
    • Additional pedestrian space between buildings on Peachtree Place, 8th and Biltmore
    • Facades along Spring Street should be Spring Street should be animated and lively with festival atmosphere
    • Focus of festival plaza is combination of hardscapes and greenscapes (fountains, seating areas etc.), this space should be programmed for a broad range of activities
    • Auto retail allowed along Williams Street and highway-scaled signage that does not extend above parking structure is allowed
  2. Design:
    • 3-6 stories, 40 foot set back from curb to ground floor on principle streets which allows for significant pedestrian activity
    • Minimum of 15 feet setback on side streets
    • Parking is either underground or 1 or more levels at rear of building
    • Parking structures along Williams Street have a green facade and expressway are limited to 10 stories with setback of 20 feet at 6th level

>>>Go on to High-Rise Offices

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>>General Land Use

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>>Landscape

>>Street Types

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>>Retail

>>High-Rise Offices

>>Housing

 
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