Executive Summary:
Land Use
Vision: Promote a healthy mix of land use throughout Midtown at a mid-rise scale.
Office
- Concentrate office development north of 14th Street or along West Peachtree Street corridor
- Encourage mixed use mid-rise office development
- Include wide sidewalks, trees, small scale lights for pedestrians around new development
- Build new developments up to sidewalks with underground or deck parking tucked behind the building
>>>Office Land Use Map
Retail and Commercial
- Concentrate retail to create a critical mass
- Promote unique types of retail in different Midtown districts
- Encourage mixed use developments with ground floor retail along Peachtree Street
- Develop an urban market center to accommodate larger scale retail and entertainment needs
- Seek shared parking arrangements to eliminate the need for surface parking in front of the buildings
- Include retail at the ground level of parking decks when located on Midtown thoroughfares
>>>Retail and Commercial Land Use Map
Residential
- Encourage housing development particularly south of 10th street.
- Graduate the height and density of housing moving from east to west through Midtown
- Incorporate open space into residential development
- Add amenities such as balconies and inset windows to add character and style
- Provide multiple entrances from the sidewalk to encourage street activity
- Design courtyards and recreational space, visible and open from the sidewalk
>>>Residential Land Use Map
>>> Return to Blueprint Vision
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