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Executive Summary
Introduction
A truly livable, attractive urban area only happens when the community which lives and works in it cares enough to act. The Midtown community has done just that by spending countless hours framing its vision for the future of Midtown Atlanta. The outcome of these efforts clearly states a desire to encourage and retain an urban character with an increased emphasis on people-friendly paths and places that connect Midtown. There are several themes that define how people want their environmental to feel, look and function.
New buildings should be predominantly mid-rise in height. Today, Midtown is best described by signature tall buildings and surface parking lots. This medium height would encourage densities high enough to promote diversified uses, but low enough to create a pedestrian-scale environment. Medium-size new buildings would also blend the area together to create a continuous urban landscape.
Clear, pedestrian-friendly paths with appropriate signage should be developed between our parks, museums, theaters, hotels, religious institutions, and schools. Seeing these places as part of one community and one place is important to defining Midtown as a destination for enjoyment and enrichment.
A livable and workable place is defined by a safe and pleasant public environment. Sidewalks must be wide enough to accommodate passing pedestrians or friends walking side-by-side; people must be safe from vehicles and lights should illuminate sidewalks and buildings as well as streets. Trees should be planted along the curbs to define an edge between the roads and sidewalks and to lend shade from the hot Georgia sun as well to provide a visually pleasant place to be.
Midtown should no longer be a place to speed through, but a place to go. The speed limits, street patterns, signage, and curb edges should accommodate cars, parallel parking, bike lanes, pedestrians and, in some places, landscaped medians to meet all travel needs in a more hospitable environment.
Midtown should be mixed with office, housing, retail, hotels and cultural uses to create a vibrant urban area beyond the work hours of the day. Retail should be concentrated at strategic locations primarily at street level, and housing development promoted throughout, but particularly in the central an southern sections of the area. Office use, already healthy in the commercial corridor of Midtown, should continue to be enhanced in the north portion of Midtown and along the West Peachtree corridor where current fiber optic cables provide necessary resources for high-tech firms.
Finally, the architectural details of the buildings, the small extra touches such as flags, banners and awnings, and the buildings' proximity to the street and their orientation to the sidewalk will make a difference in how safe, attractive, and neighborly the community feels.
Open Space & Pedestrian Environment
Vision: Improve the visual esthetics of the public sidewalks and streets to increase pedestrian traffic thus supporting retail development, residential opportunities and public safety.
- Improve streetscapes with lights, sidewalks, and tree-cover particularly along the major corridors
- Minimize curb cuts
- Promote open space within new developments
- Add parks and green space at key locations
- Locate fountains and sculptures along pedestrian paths
Street Design & Network
Vision: Provide for the transportation needs based on the adjacent land uses and accommodate alternative modes of transportation
- Increase on-street parking
- Discourage high-speed traffic by lowering speed limits, narrowing lanes and constructing traffic calming devices.
- Add on-street bike lanes
- Convert Piedmont Avenue and Juniper Street to two-way streets
Transit Options
Vision: Encourage and support the integration of all transit alternatives.
- Create mid-block paths to shorten the walking distances between MARTA stations and other destinations.
- Increase the lighting inside the train stations to improve safety
- Add signage that makes arts facilities & other amenities easier to find from MARTA
- Increase the number of on street bike lanes and ensure that the lanes are connected to major destinations in and around Midtown.
- Encourage a shuttle system to improve accessibility through Midtown
Land Use
Vision: Promote a healthy mix of landuse throughout Midtown at a mid-rise scale.
Office
- Concentrate office development north of 14th Street or along West Peachtree Street corridor
- Encourage mixed use mid-rise office development
- Include wide sidewalks, trees, small scale lights for pedestrians around new development
- Build new developments up to sidewalks with underground or deck parking tucked behind the building
Retail and Commercial
- Concentrate retail to create a critical mass
- Promote unique types of retail in different Midtown districts
- Encourage mixed use developments with ground floor retail along Peachtree Street
- Develop an urban market center to accommodate larger scale retail and entertainment needs
- Seek shared parking arrangements to eliminate the need for surface parking in front of the buildings
- Include retail at the ground level of parking decks when located on Midtown thoroughfares
Residential
- Encourage housing development particularly south of 10th street.
- Graduate the height and density of housing moving from east to west through Midtown
- Incorporate open space into residential development
- Add amenities such as balconies and inset windows to add character and style
- Provide multiple entrances from the sidewalk to encourage street activity
- Design courtyards and recreational space, visible and open from the sidewalk
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