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Signage Signs that are relatively small in scale and sensitively lighted received the highest rating in the survey. Billboard, neon signs, and oversized advertising were the most negatively rated.
Image with the highest mean score (+5.08): This pedestrian-scale restaurant sign is graphically appealing in its simplicity and use of interesting shapes and colors. The absence of garish lighting combined with the sign's legibility further enhances its appeal.
Image with the lowest mean score (+3.32): Neither creative nor subtle, this sign's neon lights and magnetic message board add to the visual clutter along the street.
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