The survey showed that participants are more enthusiastic about mass transit than their current transportation habits might indicate. More than half said they mainly use MARTA when attending special events. Interestingly, the highest rated image in this category was of an electric shuttle, indicating a desire for public transportation alternatives that are environmentally sensitive. The survey also showed that:

• Almost half of those who participated in the survey rated MARTA's train service in midtown "good;"
• The majority said they would consider riding a bike or a MARTA bus or train if it were made easier for them;
• More than any other reason, convenience was cited as the reason for driving alone;
• Over 70 percent of survey participants agreed that integrating the movement of public transit, cars, bicycles, and pedestrians should be a top priority when setting transportation policy for Midtown.

• Image with the highest mean score (+3.80): Public transit is made more convenient by the presence of spacious bus shelters with ample seating and protection from the weather. The surrounding area is enhanced by street trees and additional benches along the brick-paved sidewalk. Note that despite its size, the bus shelter does not present an obstacle to pedestrians walking along the sidewalk.

• Image with the lowest mean score (-.20): The large advertising panel attached to this bus shelter overwhelms the structure and obstructs the view of those who use it. The amount of seating is inadequate and the structure interfere with the flow of pedestrian traffic.

<<Results of
<<the Visual
<<Preference
<<Survey™

• Pedestrian Environment
• Streets
• Transit
• Office Buildings
• Parking
• Retail/Mixed-Use
• Residences
• Parks & Plazas
• Security
• Signs