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Results of the Visual Preference Survey™,
Parking

Because many of Midtown's largest employers provide free parking for their employees, over half the survey participants indicate that they incur no monthly parking costs. While parking is essential to a vital urban area, there are ways to camouflage and condense it.

  • Image with the highest mean score (+4.54), Surface Parking Lot: The design of this parking lot is enhanced by landscaping both along the perimeter of the lot and traffic islands. An adequate number of pedestrian-scale light poles increases safety.

    Ugly parking lot

  • Image with the lowest mean score (-.4.33), Surface Parking Lot: This lot is poorly landscaped and overshadowed by the billboard which looms above. Public safety is compromised by a lack of lighting and the absence of sign indicating the lot's address.

    Parking deck that blends in

  • Image with the highest mean score (+4.01), Parking Deck: This parking deck is designed to look like a mid-rise building. The surrounding area consists of wide sidewalks landscaped with street trees and pedestrian-scale light poles.

  • Image with the lowest mean score (-.4.33), Parking Deck: The combination of a surface parking lot an an open, steel-structure parking deck results in an eyesore. Neither the paved surface nor the deck has any significant landscaping or lighting.

>>>On to Retail/Mixed-Use

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