In general, survey participants were in favor of more low to mid-rise, mixed use buildings in Midtown. The survey indicated that:

• Participants would patronize the following most often in Midtown: banks, outdoor cafes, cultural/arts venues, bookstores, drug stores, local family-style restaurants, and grocery stores;
• They would patronize the following least often: video rental stores, clothing stores, and nightclubs.

• Image with the highest mean score (+5.07): The retail shops along this street are animated by large store display windows, colorful signage, and awnings. A bench and street further enhance the pedestrian environment.

• Image with the lowest mean score (-.2.06): This strip shopping center has no landscaping, inadequate lighting, and poorly designed signage. Low lying power-lines and an unattractive pedestrian way separates a sea of pavement between the parking lot and the shopping center. As pedestrians make their way across the asphalt to the reach the businesses, they must keep a sharp eye out for cars.

<<Results of
<<the Visual
<<Preference
<<Survey™

• Pedestrian Environment
• Streets
• Transit
• Office Buildings
• Parking
• Retail/Mixed-Use
• Residences
• Parks & Plazas
• Security
• Signs